We are busy women, we are just trying to spend quality time with our family, work, and keep up some form of social life. We don't have time to do a makeup degree and spend forever in front of the mirror but that doesn't mean we should have to make do!

We believe in products that put the work in for you so you don't have to, Products that speed up our morning routines so we can have more time with our loved ones.... or....in bed.

Products that deliver a flawless finish every time regardless of experience and knowledge. - Simplified Cosmetics

This is why we have become the UK's go to for makeup brushes. We spent years working with our manufacturer and perfecting this brush so that it could remain the front runner for foundation application still to this day, 7 years after it first launched!

The majority of makeup brushes are made for brands with non- cosmetics using, male CEO's who have very little knowledge or care in relation to the finish and the quality, us as the consumers get to experience.... To them, it's just profit.

This is where we are different. I'm the founder, Robyn, and the one who personally designed this brush. I have a qualification in cosmetics and suffer with a hormonal condition known as PCOS which causes acne and redness among many other things. I designed this brush from a place of wanting the most from my foundation. I wanted the ability to build the coverage in the areas I needed it, without it looking cakey. I wanted it to look and feel flawless.

It started as a passion project for me and grew into something so much more!