This Year Changed More Than Our Products

Hey Lovely,

As the year draws to a close and Christmas approaches, I wanted to pause for a moment away from the noise, the to-do lists, and the rush, to reflect and  to share a little insight into what you can expect from us next year. 

This year has been a big one for us.

In 2025, we finally launched our much-anticipated Hydra-Smooth Moisturiser, a product that had been years in the making. To then see it sell out just 11 weeks after launch was something I never could have imagined. The love, feedback, messages, reviews, and genuine excitement around it has been overwhelming in the best possible way. 

It wasn’t just a product launch though.
It felt like a turning point for us as a brand and for me personally.

Behind the scenes, we’ve been evolving parts of the brand you already know and love. Some of our most-loved brushes are currently having a little revamp bringing them more in line with where the brand is and we also have some incredible new ones in the works, brushes that are beautiful and stylish but more importantly, they help you to achieve gorgeous makeup, effortlessly. 

But beyond products, this year has been about something much deeper.

I feel like this is the year our brand truly began to step into its own. And for me personally, the confidence and empowerment side of what we do has become more important than ever.

Helping our community of incredible women feel confident, strong, empowered, and beautiful with or without makeup has always mattered. But what matters most to me now is confidence where it truly counts: in the mind. 

This passion comes from my own journey. Confidence is something I’ve struggled with for many years, especially when it comes to what I see in the mirror. It’s something I continue to work on daily. But I’ve seen first-hand how powerful, changing your mindset can be. Confidence really is like a muscle if you want it to stay strong, you have to keep working it.

That’s why we now include a confidence-building or empowering reminder in every single email we send. Because our customers deserve to be reminded of just how incredible you all are especially on the days you don't feel it. 

As a small, self-funded brand with no outside investment, we’ve learned everything by doing. Product development hasn’t always been fast. At times, it’s felt very slow, challenging, and even frustrating. But this year marked a turning point. Projects we’ve been quietly nurturing for years are finally close to being ready and that feels incredibly exciting.

Looking ahead to 2026, I genuinely cannot wait to show you what’s coming.

You can expect more optimised skincare, to make your mornings and your skin feel smoother, new brushes, stunning accessories, gift sets, gorgeous lip products, and so much more. 

As we move into Christmas, I also want to speak directly to you.

However you’re spending this season,  whether it’s surrounded by family, with friends, quietly at home, working, grieving, celebrating, or simply resting, I hope you give yourself a moment to look back on this year and acknowledge how far you’ve come.

Maybe your achievement was learning a new skill.
Maybe it was setting boundaries.
Maybe it was simply learning more about who you are.

Not every win is loud and not every achievement needs a highlight reel.

I hope you recognise the light you bring into the lives of the people who love you. And I hope you remember that there is a past version of you, perhaps one who was struggling, doubting, or unsure, who would be so incredibly proud of the person you are today.

2025 has been one of the proudest years of my life.

The success of our moisturiser, the love and support from this community, and the way you’ve shown up has helped me grow as a founder, a product developer, and as a person. This year forced me to level up. At times, that felt daunting. Self-doubt tried to creep in. But I learned to trust myself more. I learned to stop trying to fit into an existing box and instead lean fully into who I am.

I’m marking 2025 as my year of growth and learning. And none of it would have been possible without you.

Every like, share, comment, order, recommendation, review , every single moment of support is what allows us to create more, push for better, challenge the industry and ourselves.

We see you.
We appreciate you.
And we are so deeply grateful for you.

From the bottom of my heart, thank you for being part of this journey. I hope this Christmas brings you moments of calm, warmth, and quiet pride as you step into 2026.

With so much love,

Robyn 

xoxox