What H20 can do for your makeup!

Hey Lovely, 

Let’s talk about something that is too often overlooked in our busy routines but can truly transform your makeup game—hydration.

Yep, we’re talking about that sweet, sweet, H20. But why does hydration matter so much when it comes to makeup? - And no, throwing on a bit of moisturiser and calling it a day probably won't cut it. 

Why Hydration is Key 💧

To put it simply, hydrated skin is happy skin. Whether you’re a skincare newbie or a seasoned pro, hydrating your skin before makeup is non-negotiable. Here’s the deal: when your skin is well-hydrated, it acts as a smooth, plumped-up canvas for your foundation and other makeup products. This means no flaky patches, uneven application, or the dreaded cakeyness.

No matter your skin type, dry, oily, or combination...Hydration is crucial.

For our oily-skin friends, not hydrating your skin enough can actually make things worse. Your skin might produce even more oil to compensate for the lack of moisture. So, keeping your skin hydrated helps maintain balance, plump up fine lines and wrinkles and ensures your makeup stays put throughout the day

Something else that a lot of people don't realise is that when your skin is dehydrated it will try to absorb moisture in anyway it can and this includes your makeup products, if you notice your makeup looks patchy or dried out within a few hours of applying it it is probably because your skin has sucked the moisture out of your foundation and other makeup products leaving you with a dry cakey looking base. The goal is to hydrate the skin enough that it doesn't need to take anything from your makeup. 

🌊 Lets run through the ideal way to get your skin hydrated before you apply your makeup in the morning.... 

Obviously drinking 2 litres of water per day will help to hydrate from the inside out but we also need to hydrate from the outside in if you want that gorgeous smooth makeup canvas. This is where hydrating serums come in to play. 

If you are wondering why you can't just throw on a moisturiser and call it a day, here is why....

Moisturisers are ESSENTIAL but very different to a serum. 

Think of a serum as your skin chugging 2 litres of water, it's thin, it gets into the deeper layers of your skin, it carries water into the skin with it, it has plumping and firming ingredients and if you choose the right serum, it can hydrate your skin from multiple different angles and depths. 

A moisturiser is more like a smoothie, it is thicker and while it carries goodies into the skin like vitamins and ceramides etc. it isn't going to hydrate like the serum. However what moisturiser will do is create a barrier on the skin, that barrier will lock in the hydration within the skin and from the serum and prevent it from evaporating throughout the day. That same barrier will also protect against nasties and free radicals getting into the skin. It's like a doorman for your skin, deciding who gets in and out. 

💪 Now, let’s talk about some powerhouse ingredients that can elevate your skin prep routine:

• Peptides: - this is a little vague as there are so many that do different things. Our favourite is:Tripeptide-5 as it can help with wrinkles, fine lines, and skin firmness. It can also help smooth the appearance of skin texture. Tripeptide-5 stimulates collagen and elastin production, which can help the skin look more radiant and youthful. 

• Hydrators: We touched on this already but think hyaluronic, glycerin and opuntia ficus-indica flower extract (cactus extract) They lock in moisture and create an ultra-smooth surface that’s ideal for makeup application.

• Soothers & smoothers: ingredients like allantoin and panthenol can have a calming and soothing effect on redness and irritation, Allantoin has the added benefit of scar healing properties so if you have acne this is going to help heal them faster and with less scaring. 

You don’t need a 10-step routine. A few effective products can do wonders

If you want to combine all of the things we mentioned above without the stress and expense of a lengthy skincare routine then meet your new skincare BFF: The COABE All In Hydra-Firm Serum.

It is packed with hydration-boosting ingredients that prep your skin for makeup like a dream. It combines the power of peptides and smoothing agents to firm and hydrate your skin, making it the perfect base for any makeup look. It's all inside this 1 simple to use serum, so even on your busiest mornings, you won’t miss out on this essential step

Final Thoughts

Hydration can literally transform your makeup, it doesn't need to be complex or time consuming but it will make a HUGE difference.

Until next time, stay hydrated!

Much Love 

Robyn 

xoxoxo