The 3-Steps That Changed Everything!

Jul 3, 2025

As someone with PCOS, I’ve battled with my skin throughout my entire adult life.

Breakouts, painful cystic acne, redness, clogged pores—you name it. But more recently, as I approach 40, I noticed a shift in my skin: the change in texture, the loss of elasticity, the fine lines that aren’t so fine anymore.

Aging doesn’t bother me one bit—it’s a luxury, and sadly, not one that’s gifted to everyone.

I just don’t want to age prematurely or for my skin to get left behind. 

And like so many women I know, I’ve tried just about every skincare product I could get my hands on. The shelves full of half-used bottles tell the story.

Between the overwhelming number of products, confusing jargon, and endless promises, I’ve spent thousands of pounds over the years trying to find something that actually works.

And I know I’m not alone. When I spoke to my friends, they echoed the same frustration: skincare feels like a full-time job, and even after all that effort, their skin still didn’t feel great. We wanted peace of mind that we're taking care of our skin without having to sacrifice our time to do it or it feel like another chore to add to our never-ending list. 

I have spent 5 years deep-diving into skincare and shortened my routine to just a few minutes each morning. Not only is my skin thankful but my mental peace is too. Not having to figure out what order 10 different products should be applied in, what can and can't be applied in the same routine etc. is just a headache I and my friends no longer have.  

So I thought I would share with you my routine that takes just 5 minutes, morning and night. Three products. No fluff. Real results.

If you're tired of complicated routines and just want something that works, I hope this helps.


Step 1: Cleanse

Why cleansing matters

Cleansing is the foundation of any good skincare routine. It clears away sweat, oil, SPF, and environmental build-up, so your skin is clean and ready to absorb the good stuff. Skipping it or doing it poorly? It’s like trying to apply makeup on top of last night’s mascara. Not ideal.

How to cleanse (properly)

Here’s the good news: your cleanser doesn’t need to be expensive or fancy. Its main job is to remove dirt, grime, and sebum from your skin—that’s it. Any extra claims are usually marketing fluff.

Focus on something gentle and effective. I always recommend cleansing for 30 to 60 seconds, gently working the product into your skin to lift away everything that doesn’t belong there. If your skin feels tight or squeaky afterwards, your cleanser might be too harsh. A good cleanser should leave you feeling clean, not stripped. If that tight feeling sounds familiar, try switching to a hydrating formula—your skin will thank you.

Want a deeper cleanse without harsh scrubs? I swear by our Makeup Remover Pads. Just run them under warm water, add your cleanser, and move them over your face in gentle circular motions. They leave your skin feeling soft and fresh.

My go-to cleansers:

  • Elf Hydrating Cleanser – budget-friendly, no-nonsense hydration

  • Neutrogena Hydro Boost Cleanser – light and refreshing

  • CeraVe Hydrating Cleanser – cult favourite for a reason

  • CeraVe Blemish Control Cleanser – great for acne-prone or oilier skin types


Step 2: Serum

Why use a serum?

Serums are your “treatment” step—they’re designed to deliver active ingredients and more importantly hydration deeper into the skin. But not all serums are created equal.

The problem with most serums

Many I’ve tried either sat on top of my skin, left it feeling sticky, or had ingredients that sounded exciting but didn’t do much. Worse, a lot of serums promise the world but are either poorly formulated or overloaded with ingredients that just irritate the skin—especially if you're using more than one.

Our solution

Our Hydra-Firm Serum was designed to make skincare easier without compromising on performance. It's powered by ingredients that are clinically proven to:

  • Hydrate the skin at multiple levels

  • Support natural collagen production

  • Improve the appearance of fine lines and deep wrinkles

  • Repair the skin barrier

  • Soothe redness and irritation

What I also love is that it works beautifully across skin types—including oily or acne-prone skin. Hydration is key to balancing oil production, and when your skin is properly hydrated, it often produces less oil overall. So yes, even if your skin tends to get shiny, this step is still essential.

It absorbs quickly, and feels like a little reset for your skin every morning and night.

👉 Learn more about the Hydra-Firm Serum here 


Step 3: Moisturise

Why you need moisturiser

Moisturiser is your skin’s shield—it seals in hydration, supports your barrier, and keeps your skin feeling soft and protected all day long. And yes, everyone needs one. Skipping moisturiser is one of the quickest ways to throw off your skin’s balance, even if you’re oily.

The problem with most moisturisers

Too many moisturisers are either way too heavy, way too basic, or filled with empty promises. I used to layer hyaluronic acid serums, vitamin C serums, niacinamide serums, peptide creams, and more just to get the benefits I needed… My skin was almost as confused as I was. 

Our solution

That’s why we created the ALL IN Hydra-Smooth Collagen Moisturiser—a single, hard-working product that replaces all those extra layers. It’s rich but not greasy, hydrating but not heavy, and gives skin exactly what it needs to feel soft, supported, and cared for.

It’s packed with ingredients your skin actually wants— from hydrators, collagen producers, brightners, dark spot erasers, soothers, smoothers and the list just keeps on going.  We worked with an incredible cosmetics chemist from Holland to formulate this because we wanted it to be intelligently formulated and that is exactly what it delivers.  

💌 Want early access?
It's  launching on 25.07.2025, and the early bird list is officially open!
If you join the list, you’ll get:

  • 1-hour early access before we open to the public

  • An exclusive launch day discount

👉 Sign up here to get on the early bird list


The 3-Step Summary

Here’s what my morning skincare routine looks like now—and yes, it really only takes 5 minutes:

  1. Cleanse – with water, cleanser, and optionally our remover pad

  2. Serum – our Hydra-Firm Serum to support skin health and hydration

  3. Moisturise – the soon-to-launch Hydra-Smooth Collagen Moisturiser

Products You’ll Need:


Final Thoughts

If your skincare routine feels more like a chore—or a chemistry experiment—it’s time to simplify. Skincare doesn’t need to be complicated to be effective.

With just three products and five minutes, my skin has never felt calmer, healthier, or more looked after. And I’m spending less time (and money) doing it.

Want to be first in line for the moisturiser that pulls it all together?
👉 Join the early bird list here for 1-hour early access and a special launch day discount.

Less steps. More glow. Your skin will thank you.

Much Love