This moisturiser is not just for 40+, It's refreshing to see women talking with their mothers, sisters and friends about how much they love Hydra-Smooth and difference it's made. To see a cosmetics product break through the age divide is unique.

Robyn says; "The cosmetics industry has made billions from confusing consumers with little to no care for it's customers. We now find that the vast majority of women are overwhelmed and confused by skincare and it's disappointing. To think the big guys in the industry profit off of the very confusion they created. It makes me mad in all honesty."

Robyn believes big change needs to happen within the cosmetics industry and has made it her mission to put consumers over profit by simplifying skincare and the number of products needed.

This is something that was confirmed to me by multiple people within the industry. - "Why make products easy to use or give customers multiple benefits from 1 product when they can instead, convince you that you need a 12-step skincare routine and sell you all 12 products."

This is how brands have made a fortune from their customers, although I already knew it deep down, it was still shocking to hear it so plainly.  

That is why I'm so proud of the ALL In Hydra-Smooth Moisturiser, knowing we took a stand by creating a product that is simple to use, with so many incredible benefits, without the stress of whether it will be suitable for your skin type or whether you can use it with other products in your routine etc.

COABE's Hydra-Smooth moisturiser has been named a finalist for "Best Skincare Product of 2026" by the UK Beauty Awards. "It's an incredible achievement in it's first year and something we are incredibly proud of but the customer reviews and feedback is what really makes it our best."

We asked Robyn where her passion for the Cosmetics industry came from and she replied;

“I have always struggled with my confidence, it is something that has held me back throughout my life. A lack of confidence in my appearance from a young age, lack of confidence in my ability, and in having a voice for myself. However, when it comes to speaking up for others, I have never struggled with that.

I have always put other people's needs and feelings before my own, Now while that isn't necessarily always a good thing, I learnt that I could turn it into a positive.

When I started COABE,  I realised not only could I improve my own confidence and push myself out of my comfort zone but I could put my protective nature to good use, I could push to make a difference in the industry where it's needed and I could put our customers first.

COABE Which is pronounced Robe but with a C, stands for COnfidence And BEauty

Robyn has always been an advocate for women's confidence since stepping into the cosmetics industry back in 2016, where she would take to social media, bare-faced to display her hormonal acne and show her followers that skin is nothing to be ashamed of. This was a bold move in 2016 when the rest of social media was a wash with unattainable beauty.

"I have a hormonal condition that causes acne breakouts, although thanks to our serum and knowing how to manage the condition my acne has improved dramatically now. I wanted to let women see what real skin looked like, that acne, scars and rosacea was nothing to be ashamed of during a time when filters and Photoshop made it very difficult to get a handle on reality.

"It wasn't easy taking that stand back then, it was very much against the grain of the times but I really do believe in, be the change you want to see."